Social media is a godsend when it comes to marketing salon and spa services. As businesses that produce highly visual end results, clients (and potential clients!) love to dig through your Instagram and Facebook pages to see what your spa is capable of. But if your social media feeds are filled with low-res, badly lit photos, people will get the wrong first impression. With just a few small tweaks, you can produce photos that truly capture the essence of your services.
You don’t need an expensive camera
Don’t get me wrong, I’m sure everyone would love one, but with a little bit of time and patience, you can get remarkable photos from a point-and-shoot or even your phone. And there are tons of inexpensive photo editing software apps that allow you to tweak your images before you post them; Photoshop is definitely NOT a must-have.
Lighting is key
Above all, good lighting is a must, and natural light is a camera’s best friend. If you want to take a well-lit photo, make sure the light is in front of your subject (never behind) and you have as much light as possible. If you live in a particularly sunny area, sheers can diffuse natural light to make it less harsh in photos. Try and avoid taking any photos with the flash on — unless you have professional equipment, the flash will wash out your subject and make objects around the subject look like they’re in the shadows.
Set the scene
Whether you want to take pictures of your spa interior or of the products you offer, you need to do some prep work first. Take a few tests shots and really examine them. What does the background look like? Is there anything that sticks out? Is it cluttered? Look at the scene through the eyes of a first-time client. If there’s anything that would look messy or out of place to them, fix it. Many times, pictures of your spa make the first impression before anyone even sets foot in the door.
Go easy on the Instagram filters
Better yet, if you have a good image with quality lighting, feel free to skip the filters altogether. If used with a heavy hand, filters can make your photos look eerie, washed out, or just kind of… bleh. Let the natural beauty of your space shine through. But if you just can’t live without adding a filter to your image, try dialing back the filter percentage. Want to take it to the next level? There are tons of articles online on how to edit your Instagram photos like a pro.