When clients come to your spa for an appointment, what’s the first thing they see when they walk in? Is it a cluttered front desk? A display shelf filled with a jumble of mismatched products? A floor covered in crumbs and dirt? Chances are you’ve made sure the entrance to your spa is clean, tidy and serene. The same ideology should apply to all social media content.
I’ve talked before about how your images on Facebook and Instagram are often potential clients’ first experience with your spa, and you want it to be a positive one. The same goes for the accompanying text. If you have posts that are filled with misspellings, grammatical and punctuation errors, and long, rambling sentences, it can be a huge turn-off, not only for potential clients, but also current clients!
Instead, here’s what you need to do to make sure the text of your social media posts is clean, concise, and cognizant.
Create a draft.
Using Google Docs, Word, Pages, or any other word processing software. This allows you to get all your thoughts out in one place. From there, you can organize, trim, and edit the post.
Think about what message you’re trying to send.
Do you want to sell more product? Book more appointments? Don’t bury the main objective under flowery text; make it easy for people to understand what you’re trying to get across with the post.
Check your spelling.
And then check it some more. Spell check is a gift from above and we should never take it for granted. There are even browser extensions you can use that not only check spelling, but also grammar and punctuation (I’m a big fan of Grammarly).
Have someone else proofread your post.
I’ve been in some form of an editor or writer role for almost 15 years now, and one of the most important lessons I’ve learned is that you cannot edit your own work as well as someone else can. You need an objective set of eyes to look at what you’ve written; nine times out of ten, they’ll spot an error you completely glossed over.
Accept that there will still be errors.
We’re all human, and typos are bound to pop up every now and then. This is why I love the “edit” feature on Facebook and Instagram posts. You can go in and fix the issue without having to remove the entire post.
Consider outsourcing your social media.
Let’s face it: Some people really hate writing, even on social media. If reading this post is making you sweaty and nervous, you may be better off having someone else take care of your social media (like us!). The pressure for pitch-perfect posts is off your shoulders and you’ll be able to relax, knowing you’re in good hands.